Two approaches to a company’s development
In modern business, there are two approaches to the development of a successful company. This topic is discussed in a book by Dr. Ichak Adizes named “Corporate Lifecycles”. Personally, I have the following interpretation:
- Companies that choose growth to be a main process for the completion of their goals. In these companies, growth is accompanied by the success factor, which requires a high quality product or service, streamlined performance, and flexibility.
- Companies that believe growth and development to be a by-product and an indicator of the demand for their product or service on the market. That is, a business that begins to grow only when facing excess demand for its product/service, until that demand is met.
The growth of a company is achieved only through personal growth of each one of us
The development of any service organization cannot happen without the development of their people. People nurtured in the atmosphere of constant growth will not be able to sit still and will easily overtake even the most experienced and “stable” workers, who may have seemed far beyond their reach just a year and a half ago. Such people love to surmount obstacles and receive great enjoyment gaining experience from nonstandard problems. They view projects that require the use of known skills boring and limited. Such energetic people are fun and great at generating ideas. Fast growth attracts such proactive people who, in turn, direct our company to new horizons. All in all, the main winner is the client, as they receive a high quality product that fits the latest trends and therefore feel reassured that the team can complete even the most ambitious tasks.